Letting your agents sell anywhere to anybody.
The company was started in 1989 as a family business and has developed into a major player in the international optics market. They have dozens of agents selling their products in 50 countries around the world.
A big part of Theo’s sales are done by agents in specialized fairs and at customer locations. Agents were using printed catalogs to present Theo’s offer to customers. This was an inefﬁcient process.
They were recording orders on paper or in electronic documents and then sending them by email/fax to the head-ofﬁce to be shipped. The main disadvantages were a difﬁcult way to search, ﬁnd and present products to customers, not updated data on the catalogs, heavy/inefﬁcient ordering process (agent discussed with customer – record order – sent order by email to the head ofﬁce – head ofﬁce needed to create the order in SAP – sent it the customer – informed the agent about this) large amount of time for the order to be processed and delivered.
Theo wanted us to prepare a mobile sales infrastructure for their agents so that they can present and order products in a very efﬁcient way.
We built a complex Android application that is optimized for tablets and help agents sell anywhere. The work was done in collaboration with Theo’s sales agents to ensure that the newly created app completely suited their needs.
The complete product database is stored locally (prices, stocks, customers, orders, returns.) This means that the performance is improved and that the app can be used even without internet connection. The database is continuously synchronized with ERP system and with the webshop, so that it always contains fresh data.
Each sales agent has this application installed on their tablets so that they can present the offer to the customer, access customer details, order products and see order status.
Orders created on the app are instantly sent to the head ofﬁce for veriﬁcation, conﬁrmation and shipping. New customers registered in the app are instantly sent to head ofﬁce for veriﬁcation, according to Theo’s internal rules.
The app brings new insights for Theo, allowing the management to know how many orders each sales agent has done and for which customer.
The mobile app works together with the new modern webshop that we created for Theo, so it integrates seamlessly into Theo’s eCommerce solution.
A complex mobile app for agents so that they can sell anywhere.
Very complex synchronization architecture between the app and the rest of Theo's e-commerce ecosystem.