Use of data for marketing purposes
What are the sources of marketing data?
The bulk of the personal data we collect and use for marketing purposes relates to the individuals who gave explicit consent to receiving information from us and individual employees of our clients and other companies with which we have an existing business relationship. We may also obtain contact information from public sources, including content made public at social media websites, to make an initial contact with a relevant individual at a client or other company.
Do we send targeted e-mails?
We send commercial e-mails to individuals at our clients or other companies with whom we want to develop or maintain a business relationship in accordance with applicable marketing laws. Our targeted e-mail messages typically include web beacons, cookies, and similar technologies that allow us to know whether you open, read, or delete the message, and links you may click. When you click a link in a marketing e-mail you receive from Xcommerce, we will also use a cookie to log what pages you view and what content you download from our websites, even if you are not registered at or signed into our site.
Targeted e-mails from Xcommerce may include additional data privacy information, as required by applicable laws. Every newsletter contains an unsubscribe link. Your email address will only be added to the list of subscribers with your explicit permission.
Do we maintain Customer Relationship Management (CRM) databases?
Like most companies, Xcommerce uses customer relationship management (CRM) database technology to manage and track our marketing efforts. Our CRM databases include personal data belonging to individuals at our client and other companies with whom we already have a business relationship or want to develop one. The personal data used for these purposes includes relevant business information, such as: contact data, publicly available information (e.g. board membership, contact details, observations about the business - available on your website or other open platforms), your responses to targeted e-mail (including web activity following links from our e-mails), website activity of registered users of our website, and other business information included by Xcommerce professionals based on their personal interactions with you. If you wish to be excluded from our CRM databases, please contact us.
What are your rights regarding marketing communications?
You can exercise your right to prevent marketing communications to you by checking certain boxes on the forms we use to collect your personal data, or by utilizing opt-out mechanisms in e-mails we send to you. You can also exercise the right to discontinue marketing communications to you, or to have your personal data removed from our customer relationship management (CRM) databases at any time by contacting us. In such cases, we will retain minimum personal data to note that you opted out in order to avoid contacting you again.