Black Friday and the holiday season following after are the great stress test for ecommerce and the companies behind the webshops. Over the last ten years, companies over-saturated customers with various promotions, altering their buying behaviour.

Even though “omnichannel” is a buzzword from a while ago, there is no ecommerce conference or any other session without it as one of the main topics. It creates some kind of fascination that comes from the fact that it is known that omnichannel delivers an amazing customer experience.

LensOnline realized the importance of customer’ retention and needed a solution for further increasing their clients’ trust and loyalty in order to become their favourite lens provider.

Your business is unique. You know it and we know it too. And we also know that you thought about tons of strategies and solutions to boost your sales. Let’s walk together through the aspects of building a proper sales tools and the possible outcomes for businesses that adopt this tool.

GDPR is a part of the EU privacy and human rights law and is all about putting more obligations on companies that process personal data while giving more rights to the data subjects, the identifiable natural person, regarding their personal data.

At Xcommerce, we see ourselves as experts in digitally transforming our customer’s sales and marketing channels.