The tool that better integrates your partners.

Development of a B2B custom selling tool that improves the way optician partners order products from Lensonline.

Project type
Custom sales tools
Client details
International markets:
Business partners:
Active webshops:
Online turnover growth in 2015:
The background

Lensonline is the biggest lens seller in Belgium with a strategic activity in both B2C and B2B areas.
Collaborates with 100 opticians in Belgium and Netherlands.
They offer quality contact lenses through their online shops and specialized services through a network of optician partners.

The challenge

Lensonline wanted to improve the way collaboration with their optician partners worked by providing them with a powerful ordering tool that also has the necessary features to flawlessly interact with their end customers.
They wanted to tighten the link with opticians by offering them a suite of support tools together with quality sales and delivery services. All based on the idea of a full service from one single provider with good products and good pricing.
Fast shipment of products to the optician’s offices and to their end customers is a key tool helping opticians to initiate and handle all this ordering process and customer interaction.
The solution needed to be easily replicable in other locations and to new business partners. The solution needed to seamlessly integrate both logical and functional features with the rest of Lensonline’s sales ecosystem.

The solution

Together with Lensonline we defined the specifications of a B2B ordering tool with strong CRM, specific to this type of customer.
All the optician’s interaction with their patient can be done through this app. They can manage appointments, take consultation notes, order products for patients and make all the accountancy work and manage relation with their patients.
The patients registered by opticians automatically become Lensonline users. The patients can receive the products at the optician’s location, at home or in any other way available to a regular Lensonline webshop buyer.
The app is linked with SAP and the online platform so all the products, prices and stock info are available in the app immediately. Because the app is synchronized with the Lensonline SAP, all optician orders are instantly processed, prepared and shipped by Lensonline.

The tool allows optician partners to offer quality sales and delivery services.

The optician’s CRM and ordering tool works together with the optician’s eye checkup app and they are integrated into Lensonline’s ecommerce platform and ERP system.

What we offered

A custom sales tool with both CRM and sales features for more than 100 Lensonline optician partners. 

A complex connection between the app and SAP and the Lensonline webshops.

Project facts
more exclusive partners
decrease in operational costs
of Lensonline orders are made through the app
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