How to quadruple your online sales.
The company was started in 1989 by Wim Somers and Patrick Hoet, opticians with their own store. They wanted to offer their clients something other than the mainstream glasses that were selling at the time.
Nowadays, more than thirty people work for Theo in Europe, the US and Japan. So this small family business has developed into a major player in the international optics market.
Theo already had a web catalog together with a basic ordering feature. Customer capability to ﬁnd, view and order products was very limited. Besides that, managing the products, customers and orders was hard to do and required massive manual work (to move products, prices, orders from SAP to the shop and back).
They wanted a solution that will improve their work process and will favor resellers to more easily ﬁnd and order products.
All data from the webshop needed to be synchronized with SAP so customers always have access to updated information.
We built a modern webshop that give resellers the capability to order products in a very easy and fast way. We integrated the Theo brand into the webshop design. We prepared speciﬁc B2B features for the eyes frame industry.
The webshop has good performance for a database of few thousands of products.
Theo is now capable of handling all orders, customers, products from both SAP and the back end panel of the webshop. The database is continuously synchronized with the ERP system so it always contains fresh data.
In addition to the webshop, we also built a mobile sales app for Theo’s agent so they can sell on the go.
Full B2B webshop that operates in over 45 countries and has an efﬁcient set of B2B merchandising and marketing tools.
Advanced integration between the webshop and the ERP system.