1000 dealers use it, so it must be good.

Development of a B2B webshop that sells motorbike and bike parts to a thousand world-wide dealers.

Project type
Modern webshops
Client details
Online orders/year:
Inernational markets:
Partners world-wide:
Projected online turnover 2015:
The background

The Offroadaction aims to be the worldwide leader in the wholesale distribution of aftermarket parts, accessories and apparel for the trials industry. They supply every product in their range of over 2,500 items in stock through a network of professional dealers.
That market leadership position goes far beyond local borders: after the Middle East and the United States, Latin America has also discovered Offroadaction. 80% of the company’s turnover is generated from own branded products.

The challenge

Offroadaction (ORA) was already in the business when they contacted us. At that time, they relied on a basic ERP system. A lot of manual work was done by ORA team while dealing with a large number of orders.
In order to sustain their growth, they needed to optimize their work with an emphasis on their expenses. They required a B2B eCommerce application so they could efficiently take orders from the dealers.
ORA wanted a B2B eCommerce application with features specific to the motorbike and bike industry market. They wanted it graphically customized according to their brand.

The solution

We built a modern webshop that help dealers to order products from ORA in a very easy, fast way. We focused on usability so customers can order faster and in a more efficient and secured way.
We built a very powerful and stabile B2B e-commerce solution for over 1000 dealer all over the world. We developed and implemented all specific B2B features needed for the motorbike and bike industry and we accommodated their specific workflow into the webshop.
The webshop has good performance and can display thousands of products in an instant.

1000 dealers use it, so it must be good.
Dealers can browse and order products from Offroadaction in a very easy and fast way.

We synchronize their large number of products, customers, orders, invoices, reports from SAP to the webshop and back. The inventory status is always up to date so customers have always access to updated information.

What we offered

Full B2B webshop that operates in over 38 countries

Advanced integration between Webshop and the ERP system

Project facts
of orders come through webshop
18 times
increase in number of orders
of the income turned over come from international markets
Other info

Project link: offroadaction.net

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